RESUME
Education
The Pennsylvania State University
Bachelor of Art, Communications, May 2016
Minor: English Literature
Vice President and Member - Lambda Pi Eta, National Communications Association
Work Experience
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Merck Sharp and Dohme Federal Credit Union
Febuary 2019 - Present
Marketing Specialist
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Assist with planning, coordinating and executing both print and digital campaigns that are tracked, analyzed, and reported
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Assist with creating and proofing engaging copy for email, social media, blog posts, and digital advertising campaignes
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Obtains bids for all phases of the production of marketing materials
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Coordinates activities between the Credit Union and design/print agencies
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Responsible for production of monthly and quarterly newsletters in both digital and print formats for members and employees
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Responsible for overseeing production of youth program newsletters and events
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Prepares and coordinates campaign deliverables for distribution to branches
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Maintains and operates MCIF (Marketing Customer Information File) software system to better target Credit Union’s promotions, track promotion results, cross-sell products and determine member profitability
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Helps to organize New Britain Charitable Foundation events as well as attend and document events
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Produces comprehensible web content and helps update and maintain various Credit Union websites
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Performs SEO best practices to help drive traffic to websites, among other methods
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Develop and maintain social media profiles and ads on platforms such as Twitter, Facebook, and LinkedIn
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Design and deliver both member on-boarding and campaign emails
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Design forms and letters for use in the marketing department and throughout the Credit Union
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Volunteer Committee Member
March 2019 - Present
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Host monthly and quarterly meetings to plan the volunteer efforts of the Credit Union
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Research and select local community charities to partner with for donations
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Connect with the local charities for donation scheduling, meeting, and check donation photos
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Design and distribute marketing materials for internal and external usage
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Lauer Media Company
Website Designer
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Connect with clients to understand their needs and design scope
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Meet with team to ensure the clients needs are being met and team members are inline with designs
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Create content for website and design until completion
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Just Play
Assistant Brand Manager
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Supported the brand team by managing and tracking day-to-day communication and development of product lines with both internal cross- functional team (incl. product development, marketing, packaging, sales and design) external partners to deliver against key milestones and business needs
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Supported three to five brand managers and each of their brands
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Maintained key development documents and systems including product line lists, product presentations, financial documents, and approvals
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Assisted with all aspects of marketing and product development
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Reviewed and edit product copy for items
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Liaison between internal teams and licensor
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Conducted meetings with internal design team to meet licensor approval
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Performed administrative duties (i.e. data entry, product tracking and shipments, presentation and spreadsheet creation, competitive
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Connected with clients to understand their needs and design scope
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Met with team members to ensure the clients needs are being met and team members are inline with design analysis, filing, copying)
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Purchased and sourced hot trends and new product
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Maintained organization of warehouse and showroom
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Photo-shoot assistance
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Trail Electrical Services Inc.
Marketing Associate / Administrator
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Designed and updated the companies website
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Created ad copy for the companies website and marketing documents
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Shot photos for the website
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Managed daily functions of the office as needed
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Performed various administrative duties such as: operating phone systems, faxing, copying, printing, scanning and mailing
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Mainted office scheduling and event calendars
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Placed orders and corresponded with vendors
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Typed various correspondence, reports and other written material from rough drafts, corrected copies, dictated notes and other source material and completed forms in accordance with company procedures and policies
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Set up and managed paper and electronic filing systems, managed incoming and outgoing mail, answered telephones, directed calls and took messages, and routed various documents throughout the office
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Reviewed legal bills and prepared cover letters for bills sent out to customers
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The Bucks Club
Administrative Assistant
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Helped market and promote sales for the banquet, pool, gym and the Jamison Grille by creating spreadsheets, flyers and informational brochures
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Processed gym and pool memberships
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Conducted informational tours to prospective clients
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Trained pool employees on rules and regulations and system software
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Helped coordinate and monitor banquet productions
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Radiance Spa
Assistant Manager
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Updated content and marketed business through social media sites such as Facebook and Twitter
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Sold and promoted the sales of merchandise by creating flyers and brochures
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Mantianed bookkeeping and inventory of sales and created daily schedule for six employees
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managed daily functions of the day spa
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Internship Experience
Blair County Chamber of Commerce
Communications Intern/Editor
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Designed and layout of the Chamber monthly newspaper, The Blair Bussiness Mirror (Circ. 125,000 readers)
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Wrote Press releases and ad copy
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Assisted the V.P. of Marketing on communications and marketing strategies
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Revised and designed marketing pieces for Chamber events
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Shot photos during Chamber events
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Event Preparation
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Course Projects
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Acted as project group manager to coordinate a virtual fundraiser
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Created a personal online website
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Acted as project manager of a group to create an animated video for the local Chamber of Commerce as well as acted as a liaison between client and editors
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Produced and designed a commercial for a local animal shelter
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Led a group that created and marketed a campaign using social media
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Conducted, researched and interviewed administration for a story on chapel renovations, the story was featured on LiveWire
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Used Twitter to broadcast a live school event
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Performed a variety of jobs for a broadcast segment that included floor manager, technical director, graphics (CG), prompter, camera operator, and audio engineer
Leadership Within College Activities
LiveWire Online Publication, General Manager
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Managing Editor/ PR Director/ Photo Editor ​
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Reviewed and selected photos from faculty and student submissions
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Edited and uploaded material for LiveWire using photoshop
HardFreight Magazine
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Design Editor/ Manager of Poetry/ Editor
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Reviewed visual and literary art from Penn State Altoona students for publication consideration
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Aided in designing the layout of the magazine
Lion Ambassador, Tour Guide
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Conducted private and open tours to prospective students and faculty
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Aided as a greeter at campus events and Penn State Day
Altoona Collegiate Review, Freelancer
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Submitted photos to be reviewed and published to the school newspaper