About 

Resume 

Photography

Contact 

CONTACT 

tayltrail@gmail.com

Tel: 267-247-2631  

© 2019 by Taylor Trail

RESUME

Education 

 

The Pennsylvania State University 

Bachelor of Art, Communications, May 2016

Minor: English Literature 

 

Vice President and Member - Lambda Pi Eta, National Communications Association 

Work Experience 

Merck Sharp and Dohme Federal Credit Union 

 Febuary 2019 - Present 

Marketing Specialist 

  • Assist with planning, coordinating and executing both print and digital campaigns that are tracked, analyzed, and reported

  • Assist with creating and proofing engaging copy for email, social media, blog posts, and digital advertising campaignes 

  • Obtains bids for all phases of the production of marketing materials 

  • Coordinates activities between the Credit Union and design/print agencies 

  • Responsible for production of monthly and quarterly newsletters in both digital and print formats for members and employees

  • Responsible for overseeing production of youth program newsletters and events 

  • Prepares and coordinates campaign deliverables for distribution to branches

  • Maintains and operates MCIF (Marketing Customer Information File) software system to better target Credit Union’s promotions, track promotion results, cross-sell products and determine member profitability 

  • Helps to organize New Britain Charitable Foundation events as well as attend and document events 

  • Produces comprehensible web content and helps update and maintain various Credit Union websites

  • Performs SEO best practices to help drive traffic to websites, among other methods 

  • Develop and maintain social media profiles and ads on platforms such as Twitter, Facebook, and LinkedIn 

  • Design and deliver both member on-boarding and campaign emails 

  • Design forms and letters for use in the marketing department and throughout the Credit Union

Lauer Media Company

Website Designer 

  • Connect with clients to understand their needs and design scope

  • Meet with team to ensure the clients needs are being met and team members are inline with designs 

  • Create content for website and design until completion 

Just Play 

Assistant Brand Manager 

  • Supported the brand team by managing and tracking day-to-day communication and development of product lines with both internal cross- functional team (incl. product development, marketing, packaging, sales and design) external partners to deliver against key milestones and business needs

  • Supported three to five brand managers and each of their brands

  • Maintained key development documents and systems including product line lists, product presentations, financial documents, and approvals

  • Assisted with all aspects of marketing and product development

  • Reviewed and edit product copy for items

  • Liaison between internal teams and licensor

  • Conducted meetings with internal design team to meet licensor approval

  • Performed administrative duties (i.e. data entry, product tracking and shipments, presentation and spreadsheet creation, competitive

  • Connected with clients to understand their needs and design scope

  • Met with team members to ensure the clients needs are being met and team members are inline with design analysis, filing, copying)

  • Purchased and sourced hot trends and new product

  •  Maintained organization of warehouse and showroom 

  • Photo-shoot assistance 

Trail Electrical Services Inc. 

Marketing Associate / Administrator 

  • Designed and updated the companies website 

  • Created ad copy for the companies website and marketing documents 

  • Shot photos for the website 

  • Managed daily functions of the office as needed 

  • Performed various administrative duties such as: operating phone systems, faxing, copying, printing, scanning and mailing 

  • Mainted office scheduling and event calendars 

  • Placed orders and corresponded with vendors 

  • Typed various correspondence, reports and other written material from rough drafts, corrected copies, dictated notes and other source material and completed forms in accordance with company procedures and policies 

  • Set up and managed paper and electronic filing systems, managed incoming and outgoing mail, answered telephones, directed calls and took messages, and routed various documents throughout the office 

  • Reviewed legal bills and prepared cover letters for bills sent out to customers 

The Bucks Club 

Administrative Assistant 

  • Helped market and promote sales for the banquet, pool, gym and the Jamison Grille by creating spreadsheets, flyers and informational brochures 

  • Processed gym and pool memberships 

  • Conducted informational tours to prospective clients 

  • Trained pool employees on rules and regulations and system software

  • Helped coordinate and monitor banquet productions

Radiance Spa 

Assistant Manager 

  • Updated content and marketed business through social media sites such as Facebook and Twitter 

  • Sold and promoted the sales of merchandise by creating flyers and brochures 

  • Mantianed bookkeeping and inventory of sales and created daily schedule for six employees 

  • managed  daily functions of the day spa 

Internship Experience 

Blair County Chamber of Commerce 

Communications Intern/Editor 

  • Designed and layout of the Chamber monthly newspaper, The Blair Bussiness Mirror (Circ. 125,000 readers) 

  • Wrote Press releases and ad copy 

  • Assisted the V.P. of Marketing on communications and marketing strategies 

  • Revised and designed marketing pieces for Chamber events 

  • Shot photos during Chamber events 

  • Event Preparation 

Course Projects

  • Acted as project group manager to coordinate a virtual fundraiser 

  • Created a personal online website 

  • Acted as project manager of a group to create an animated video for the local Chamber of Commerce as well as acted as a liaison between client and editors 

  • Produced and designed a commercial for a local animal shelter 

  • Led a group that created and marketed a campaign using social media 

  • Conducted, researched and interviewed administration for a story on chapel renovations, the story was featured on LiveWire 

  • Used Twitter to broadcast a live school event 

  • Performed a variety of jobs for a broadcast segment that included floor manager, technical director, graphics (CG), prompter, camera operator, and audio engineer 

Leadership Within College Activities 

LiveWire Online Publication, General Manager 

  • Managing Editor/ PR Director/ Photo Editor ​

  • Reviewed and selected photos from faculty and student submissions 

  • Edited and uploaded material for LiveWire using photoshop 

HardFreight Magazine 

  • Design Editor/ Manager of Poetry/ Editor 

  • Reviewed visual and literary art from Penn State Altoona students for publication consideration 

  • Aided in designing the layout of the magazine 

Lion Ambassador, Tour Guide 

  • Conducted private and open tours to prospective students and faculty 

  • Aided as a greeter at campus events and Penn State Day 

Altoona Collegiate Review, Freelancer 

  • Submitted photos to be reviewed and published to the school newspaper 

Software Skills:

Microsoft Word, PowerPoint, Excel, QuarkXPress, Photoshop, QuickBooks, Wix, Wordpress and various product approval systems (i.e Brandcomply, MediaBox, & NickCentral 

Hootsuite, DocuMatix, SproutSocial, Sitefinity, SharePoinrt, Adobe Creative Suite 

  • Black LinkedIn Icon
  • Black Instagram Icon